With the rise of new social media apps such as TikTok, Instagram plus the ongoing trends, as well as the growing popularity of Instagram Reels, the opportunities for businesses to optimise their growth increases too.
Here’s why social media isn’t just a teenage fad
Social media is a means for teenagers to communicate and keep in touch with their friends. Despite the assumptions of social media being marketed to the younger generation, companies can take advantage of the same and use the tools available to communicate directly with their customers, as it allows for the building of meaningful connections and showcase your business.
Different ways to showcase our business
The introduction of the people behind the scenes, displaying the creative process of your product allows for showcasing authenticity. Authenticity builds a trust between the consumer and the company. Allowing you to showcase how you are embracing your brand values, how your product works in real life, as well as how you’re putting the interests of your employees and customers first.
Social ads are an inexpensive method of promoting your business and distributing content. Ads on social media also offer powerful targeting options so you can reach the right audience and make the most of your budget. With the advert targeting options including demographic information such as; geography, language, and even online behaviours, you can curate specific messages that best suit different groups of potential customers, and only pay for the exact viewers you aim to reach.
Work faster and work smarter
The fast-paced culture of life creates the expectation of having everything done instantly. The advantage of a business having a social media presence is that not only can you keep an eye on your competitors, you can also be on hand to deal with a crisis, whilst a crisis at a large corporation can be dealt with since access to resources is greater, any small crisis could be detrimental to a small business as a smaller number of shares can have a lasting impact within a tight-knit community or niche.
Always be present
Silence is not an option when it comes to responding to crisis on social media. Maintaining well-run and efficiently managed social accounts and having a plan in place can help make sure you’re present and ready to engage should the worst occur.
Whilst social media could be seen as a non-conventional tool in business, the rate of growth it allows for is exponential.
So, in conclusion its’ not just for teenagers… so what are you waiting for?
Almost every business conversation that involves increasing sales relates back to how you should be somewhere in the online space.
And it’s absolutely right – your business should be online, making a big presence.
Find me someone who doesn’t have an online social media account! You’re struggling right?! Yes, ok there’s always that one friend or relative who thinks social media is evil but you’re struggling to find someone who isn’t scrolling at least one social media platform every week. Even granny, who’s hitting the shops again post-covid, knows how to do it and has a Facebook account set up and is snapshotting pictures to their children about the latest gadget they’ve found.
Here’s why your business needs to be online:
To show off your products or services
Many sales begin online. We might be looking for inspiration for a birthday present or you might need a solution to a health problem. We all start our research online. That’s where we can capture our potential buyers.
Using beautiful lifestyle photos of your products works best, as people much prefer to see a pair of glasses being worn, or a reed diffuser in a beautiful room setting rather than a simple product shot.
If you’re a service business like a cafe, bookshop, or hair salon, showing your daily specials, transformations, or how you’re helping will allow people to see themselves in that setting and resonate with you.
To show the personal side of your business
When it comes to small business purchases, people buy from people they like – it’s simple.
Give people a behind-the-scenes look at the day-to-day running of your business. You can share photos of how your products are made, your workspace, your staff, and even your office pet! People are nosey and they want to see how you go about your daily life.
o drive traffic to your website, blog, or booking page
Use social media to wow your customers and then send them to a specific page on your website, this could be your buying page, booking page, or a page where they can find out more information. This is the place where you are converting your customers who are interested in your product or service into a buyer of your product or service.
To Extend Your Reach
Shares, saves and tags – they’re all ways in which your customers or people who like your products tell other people about them. Let me give you an example, say you met up with a friend for coffee and they were discussing how they’re suffering from headaches. You see an article or an advert for a new type of glasses lenses – you’re sure to send it across to them or tag them right?
To connect with your customers
We all want more customers, clients or patients. Social media is a great way to connect with them and start a conversation online. Join groups and be valuable to people who are looking for answers to a problem you can help them with, start engaging with people whom you think you’ll be able to help.
There are many reasons to use social for your small business but with any social media platform, it’s important to have clear objectives in place before starting out. Decide if it’s more important to increase product sales, brand awareness, or drive traffic to your website. Setting measurable goals that are achievable will help you get the most out of social media.
If you need any further help with social media or any aspect of your social media marketing please do get in touch with me and I’ll be happy to talk you through it.
That’s what I’m here for!
If 2020 has taught us anything, it’s that the online world is far more powerful than we ever thought it could be.
Companies were setting up online stores within a week of the lockdown announcement, social media erupted and platforms like Facebook, Instagram and LinkedIn saw a huge increase in the number of users. Let’s not forget about the use of Zoom to keep connected with your colleagues and your family and friends.
So, when we look ahead to 2021, most of us are online and have a social media presence for our business but are we using social media to its potential? As a business owner are you accounts set up correctly? Are you curating content that engages with your followers? Are you replying to customer queries online effectively?
Many business owners feel overwhelmed with social media, that’s why it’s so important to have a social media strategy. It gives your online presence a purpose, direction and helps you find out if your strategies are working and change them if need be.
Being online is not just about increasing you sales
It’s a common misconception amongst local independent business owners that being online is about increasing sales. Yes, we all want to drive traffic to our website, allow customers to find us and walk through the doors and buy our products. But having a social media presence goes deeper than sales. Social media gives us the opportunity to connect with our existing customers which is great for customer retention, at the same time, it creates a brand awareness, and allows you to conduct market research cleverly tapping into a pool of potential customers.
Building a good social media strategy will allow you to incorporate all these aims and find the best ways of achieving them.
Consistency is key
As a business owner, we’ve all been there, we have the best of intentions to keep posting to all our social media platforms. Everything is great for a month or so and then it tails off. We try and give the responsibilities to another member of staff (usually a family member) and they just can’t keep up either.
However, consistency is key in social media. For your audience to recognise your brand, you must be consistent. Being consistent in your brand allows you to grow your audience engagement and reach.
A good social media strategy will plan out how and when you will show up on social media and take away that pressure of ‘posting something every day’.
Likes and shares are a vanity metric!
We all get hung up on how many people are following our account, who liked our posts and commented on them. But a carefully curated audience and following can go a long way. I’ve often heard the phrase ‘But they have 10,000 followers’ but you need to ask yourself how many of those 10,000 people are engaging with the company?
A good social media strategy will create an engaged following and you will be able to interact with the right audience who will buy from you. For example, there’s no point in having a large following of people all over the country if you are business based in a small village.
Which platform to use?
A clearly defined social media strategy will pave the way and show you which social media platforms you should be on. Just like in everyday life, we can’t be everywhere, we can’t be on every social media platform either.
Your strategy will look deeper into your current customers and your ideal customer and that will give you a better indication on which platforms to focus your efforts on. For example, if you are a company that serves people over the age of 50 but you want to shift the trend to attracting women over the age of 35, you will look at which platforms will serve you best and make a presence there.
You have to be clear about the platforms you are going to use and be clear to your audience what you’re using it for. It’s important to pick the platforms which are right for your business goals.
A good social media strategy will allow you to plan months in advance and save you time in the long run. Social media is not just about posting content to your feed or producing videos – it goes far deeper. Planning your content and getting those that work for you to engage and curate content is fun and helps you delegate the social media related tasks you thought you would need to do alone.
If you’re wondering where to start when building your social media strategy, get in touch and we can have a chat.
A Little Bit About Me
Hello! I’m Fatema Haji and I live with my husband and three children in North West London.
I’m a freelance social media Consultant and Facebook Ads expert who loves what they do. I have over 20 years of PR and marketing experience and you’ll find that I have the perfect combination of technical knowledge and marketing expertise to help you grow your business in the online world.
My favourite social Media platform
It has to be Facebook. It’s my first love and I’m still totally in love with it. It’s not too noisy and as fast moving as Instagram and quirkier than LinkedIn. Just love the community feel that it creates and the ability to reach new audiences as a business.
My Advice For Someone Starting Out On Social Media
Consistency is key! The more you show up the more you’ll get noticed. How you communicate on social media doesn’t have to be perfect it just needs to be relatable to people you want to connect with.
Something Not Work Related
Does it sound super sad if I tell you that I like to spend my spare time organising and tidying? Marie Kondo and Mrs Hinch are my virtual ‘best friends’ I’ll happily sit and chat with you about tidying solutions organisational ideas and putting systems in place.
Join me for a virtual coffee
You can connect with me via email or just send a message via one of the social media platforms I hang out on. Or book a call – https://calendly.com/fatemahaji/30min
Bye for now…