With the rise of new social media apps such as TikTok, Instagram plus the ongoing trends, as well as the growing popularity of Instagram Reels, the opportunities for businesses to optimise their growth increases too.
Here’s why social media isn’t just a teenage fad
Social media is a means for teenagers to communicate and keep in touch with their friends. Despite the assumptions of social media being marketed to the younger generation, companies can take advantage of the same and use the tools available to communicate directly with their customers, as it allows for the building of meaningful connections and showcase your business.
Different ways to showcase our business
The introduction of the people behind the scenes, displaying the creative process of your product allows for showcasing authenticity. Authenticity builds a trust between the consumer and the company. Allowing you to showcase how you are embracing your brand values, how your product works in real life, as well as how you’re putting the interests of your employees and customers first.
Inexpensive advertising
Social ads are an inexpensive method of promoting your business and distributing content. Ads on social media also offer powerful targeting options so you can reach the right audience and make the most of your budget. With the advert targeting options including demographic information such as; geography, language, and even online behaviours, you can curate specific messages that best suit different groups of potential customers, and only pay for the exact viewers you aim to reach.
Work faster and work smarter
The fast-paced culture of life creates the expectation of having everything done instantly. The advantage of a business having a social media presence is that not only can you keep an eye on your competitors, you can also be on hand to deal with a crisis, whilst a crisis at a large corporation can be dealt with since access to resources is greater, any small crisis could be detrimental to a small business as a smaller number of shares can have a lasting impact within a tight-knit community or niche.
Always be present
Silence is not an option when it comes to responding to crisis on social media. Maintaining well-run and efficiently managed social accounts and having a plan in place can help make sure you’re present and ready to engage should the worst occur.
Whilst social media could be seen as a non-conventional tool in business, the rate of growth it allows for is exponential.
So, in conclusion its’ not just for teenagers… so what are you waiting for?
