Almost every business conversation that involves increasing sales relates back to how you should be somewhere in the online space.
And it’s absolutely right – your business should be online, making a big presence.
Find me someone who doesn’t have an online social media account! You’re struggling right?! Yes, ok there’s always that one friend or relative who thinks social media is evil but you’re struggling to find someone who isn’t scrolling at least one social media platform every week. Even granny, who’s hitting the shops again post-covid, knows how to do it and has a Facebook account set up and is snapshotting pictures to their children about the latest gadget they’ve found.
Here’s why your business needs to be online:
To show off your products or services
Many sales begin online. We might be looking for inspiration for a birthday present or you might need a solution to a health problem. We all start our research online. That’s where we can capture our potential buyers.
Using beautiful lifestyle photos of your products works best, as people much prefer to see a pair of glasses being worn, or a reed diffuser in a beautiful room setting rather than a simple product shot.
If you’re a service business like a cafe, bookshop, or hair salon, showing your daily specials, transformations, or how you’re helping will allow people to see themselves in that setting and resonate with you.
To show the personal side of your business
When it comes to small business purchases, people buy from people they like – it’s simple.
Give people a behind-the-scenes look at the day-to-day running of your business. You can share photos of how your products are made, your workspace, your staff, and even your office pet! People are nosey and they want to see how you go about your daily life.
o drive traffic to your website, blog, or booking page
Use social media to wow your customers and then send them to a specific page on your website, this could be your buying page, booking page, or a page where they can find out more information. This is the place where you are converting your customers who are interested in your product or service into a buyer of your product or service.
To Extend Your Reach
Shares, saves and tags – they’re all ways in which your customers or people who like your products tell other people about them. Let me give you an example, say you met up with a friend for coffee and they were discussing how they’re suffering from headaches. You see an article or an advert for a new type of glasses lenses – you’re sure to send it across to them or tag them right?
To connect with your customers
We all want more customers, clients or patients. Social media is a great way to connect with them and start a conversation online. Join groups and be valuable to people who are looking for answers to a problem you can help them with, start engaging with people whom you think you’ll be able to help.
There are many reasons to use social for your small business but with any social media platform, it’s important to have clear objectives in place before starting out. Decide if it’s more important to increase product sales, brand awareness, or drive traffic to your website. Setting measurable goals that are achievable will help you get the most out of social media.
If you need any further help with social media or any aspect of your social media marketing please do get in touch with me and I’ll be happy to talk you through it.
That’s what I’m here for!